YETI Capital was created by the founders of YETI COOLERS, Roy and Ryan Seiders, along with their trusted investment partners, to share our experiences and help entrepreneurs achieve their goals.

Roy founded YETI with his brother, Ryan, in 2006 and served as CEO until 2015, when he transitioned to a full-time role as Chairman, a position he held for several years. Roy is passionate about sharing his experiences growing YETI into the global brand and company that it has become. He has spent the last several years co-leading YETI Capital and using his business acumen to advise entrepreneurs on various strategies by which to build their businesses.

Roy was born and raised in Texas and finds no greater pleasure than spending his time outdoors: namely, hunting and fishing. Roy graduated from Texas Tech and currently resides in San Antonio with his wife and children.

Over a fifteen year period, Josh led the transformation of Urnex Brands into a global market leader in the coffee industry, with customers in more than 70 countries and distribution facilities on three continents. Prior to his role as CEO, Josh worked at Unilever and as an investment banker at Salomon Brothers. Josh is a founding partner of Wave Investments Gmbh where he invests in and provides operating advice to business founders in the global specialty coffee industry. Josh is the author of “Grow Like a Lobster: Plan and Prepare for Extraordinary Business Results” and frequently lectures to MBA candidates around the world.

Subsequent to the sale of his company, Josh moved to Florence, Italy where he lives with his wife and three daughters. Josh has a B.A. from Yale College and an MBA from the Kellogg School of Management at Northwestern University.

Doss is currently the Chairman and CEO of Nutrabolt, the largest independently owned sports nutrition platform in the world, with global sales of its category leading brands (C4 and Xtend) exceeding $500 million and distribution spanning over 120 countries.  Beyond Nutrabolt, Doss is also a co-founder of Arrive Logistics, a technologically differentiated freight broker that is rapidly modernizing the logistics service industry. Most recently, Doss and his wife Danielle founded the GiveJoy Foundation with a mission to provide disadvantaged youth with education and access to healthier nutritional options, physical fitness opportunities and impactful mentorship.  Doss received a B.A. in Accounting and a Masters in Finance from Texas A&M University. Outside of his professional life, he is an avid golfer, sports and fitness enthusiast, and proud father and husband.

Maxx has been a part of the extended YETI family since 2015, when he worked as an investment banker and advisor to the company at Morgan Stanley, including as part of YETI’s IPO in 2018. Most recently, Maxx led North America Venture Capital Investing for a consumer focused fund at ZX Ventures, and developed a reputation as a leading investor in the Food & Beverage markets.

Maxx is a die-hard fan and graduate of the University of Virginia. He also received his MBA from Duke University. He still loves to play basketball, stay active, and run races.

YETI Capital has been guided since its inception by a prominent private capital investor with more than 25 years of investing experience. His expertise spans consumer products and services, as well as brand and team building. The investor has been a trusted friend and advisor to both YETI and the Seiders personally, as well as Urnex and Josh Dick, and currently resides in New York with his wife.